How to Write Essay on Police Brutality in APA Style

How to Write Essay on Police Brutality in APA Style APA style is one of the most popular styles for academic papers. Lets see the main requirements of this style. First of all, the essay should be typed with double spacing and 1 margins from all sides. Its better to choose the Times New Roman font (or similar one) 12pt. Each page should contain a page header at the top. Your essay on police brutality should include several main sections: the title page, abstract, body text and references. The title page should contain the title of the work, your name, college or university. Next step is the abstract. Here you need to write a short summary of the main points of your work. In our case, you point out the problem – police brutality, and list different points of views on the problem (not less than two). If you held a research, you need to mention your research topic and research questions. Abstract should contain between 150-250 words. Before writing body text its useful to create an outline from your notes concerning the subject. In the case of police brutality essay you can point out the problem and develop reasons or arguments. For example, you may use five stages of changing force to brutality: verbal persuasion, then – unarmed physical force, then – force using non-lethal weapons, then – force using impact weapons and, finally, deadly force. You will need to support each stage with examples, it is better to use trustworthy sources. Listing arguments, you need to underline your point of view – that is the purpose of writing an academic essay. Finally, you make the conclusion about the present situation and possible ways of preventing or solving the problem. At the end of your work you need to organize references in alphabetical order. It would be much easier to organize references if at the stage of studying the material you would write down the sources you appealed to.

Analysis Of Jamaica Kincaid s Girl - 1543 Words

Being a woman in not only today’s society, but throughout history is one of the most difficult things a person can be. Being a woman that is respected by her peers and by men is even more challenging. There are specific rules that women are expected to live by everyday, in order to fulfill the task of being an â€Å"acceptable† woman in the eyes of society. In Jamaica Kincaid’s short story â€Å"Girl†, she illustrates a mother teaching her daughter the rules of life for a woman. Though this story was written in 1978 and takes place in what can be assumed as a predominantly African-American populated area, a vast majority of the lessons is taught are still relevant today. These lessons, combined with the lack of sugarcoated language, create a handful†¦show more content†¦It is ironic that the young girl is taught how to deal with both lovers and bullies, yet most young men are never taught to not be bullies to begin with. Girls are taught to never put their drinks down at parties in fear of being date-rape drugged but boys are never taught not to put drugs in someone else s drink. After reading Kincaid’s short story, though it never states it directly, it is shocking to see the different things that girls and boys are taught at a young age. A father would never sit down his son and tell him not to act like a floozy. A father would never dictate how his son is suppose to walk by saying â€Å"Sundays try to walk like a lady and not like the slut you are so bent on becoming;†(Kincaid 430 ). Men are never taught to not be promiscuous but instead they are often congratulated for their promiscuity, while it is the complete opposite for women of all ages. The concept of femininity is a topic that the mother is obviously concerned about when it comes to her daughter. All their lives, women are trained to be good housewives and always to act like a lady, they learn to cook and clean along with how to take care of their husband. The mother solidifies this fact by telling her daughter â€Å"this is how you love a man and if that doesn t work there are other ways† (431). A women is also expected to complete all of these tasks while looking dainty or womanly. The mother is obviously worried about keeping upShow MoreRelatedAnalysis Of Jamaica Kincaid s Girl And The Mask1117 Words   |  5 Pagesas parents pass down the values and standards that have been upheld throughout numerous generations. Thus, the way that a child is brought up is considered traditional. Both the story â€Å"Girl† by Jamaica Kincaid and the video â€Å"The Mask You Are In† both explore the negative side of cultural conditioning. While Kincaid reve als the oppressive nature of the female identity construct, â€Å"The Mask You Live In† criticizes society’s efforts to teach boys how to â€Å"be a man.† Men and women both have standards toRead MoreEssay on Short Story Analysis of Girl by Jamaica Kincaid873 Words   |  4 PagesShort story analysis of Girl by Jamaica Kincaid Have you ever wished that someone had given you a guide on how live the right way? Jamaica Kincaid does just that in  her short story, Girl. The narrative  is presented as a set of life instructions to a girl by her mother to live properly in Antigua in the 1980’s. While the setting of the story is not expressly stated by the author in the narrative, the reader is able to understand the culture for which  Girl  was written. Jamaica Kincaid seems to beRead MoreA Literary Analysis Of Girl By Jamaica Kincaid1927 Words   |  8 PagesLanguage, Culture, and a Mother s’ Influence: A Literary Analysis of Girl by Jamaica Kincaid Girls, young women, and mature mothers. Society has consistently given women strict guidelines, rules and principles on how to be an appropriate member of a man’s society. These rules are set at a young age and enforced thoroughly into adulthood. When not followed accordingly, women often times too many face reprimanding through means of verbal abuse, physical abuse, or social exile. In the midst of allRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagesnovel is sometimes used interchangeably with Bildungsroman, but its use is usually wider and less technical. The birth of the Bildungsroman is normally dated to the publication of Wilhelm Meister s Apprenticeship by Johann Wolfgang Goethe in 1795–96,[8] or, sometimes, to Christoph Martin Wieland s Geschichte des Agathon of 1767.[9] Although the Bildungsroman arose in Germany, it has had extensive influence first in Europe and later throughout the world. Thomas Carlyle translated Goethe’s novel

How to Write a Claim Letter for a Business

Claim letters are used to make claims due to unsatisfactory work or products by companies that have contracted another party to complete work. For example, if a company outsources production of a part required for a final product and is unsatisfied with the contractors work, that company will write a claim letter to demand superior products. As such, claim letters have a very formal and serious tone. Use the suggested  phrases  and model letter below to model claim letters for use in your own business activities. The following letters make claims against unsatisfactory work. You can find different types of business letters and the guide to further refine your business English letter writing skills. Useful Key Phrases As someone who has worked with ...we were very disappointed to find/see/have discovered ...As our written agreement stipulated, we expected ...I think you will agree that a communication problem exists.We would like you to ...  or provide us with a refund. Example Letter Drivers Co.3489 Greene Ave.Olympia, WA 98502August 17, 2001 Richard Brown, PresidentDocument MakersSalem, MA 34588 Dear Mr. Brown: As someone who has worked with your company for over 3 years, we were very disappointed to see the documents you produced for our latest Drivers Co. publicity campaign. As our written agreement stipulated, we expected full-color leaflets with fancy explanatory texts, but instead, we found that black and white photos had been included in the prepared leaflets. I think you will agree that a communication problem exists. We would like you to send out a photographer to provide us with the promised color coverage  or provide us with a refund. Yours truly, (signature here) Thomas R. Smith,Director TRS/lj For further types of business letters, use this guide to different types of business letters to refine your skills for specific business purposes such as making inquiries, adjusting claims, writing cover letters, and more.

Genetically Modified Food Production Definition Essay

Genetically modified food production definition: According to the World Health Organization, Genetically modified organisms (GMOs) can be defined as organisms (i.e. plants, animals or microorganisms) in which the genetic material (DNA) has been altered in a way that does not occur naturally by mating and/or natural recombination. Genetically modified food definition: Genetically modified food is a source of great controversy, yet most of us are eating it every day. If you cook with canola oil, snack on biscuits and chocolates, drink soy milk or eat tofu, you re probably tucking into â€Å"Franken food†. Genetically modified food are imported from other country’s to Australia, for example imported soya, soya is a protein bean from an Asian plant its used as an replacement for animal protein in certain foods for example it’s in chocolate, potato chips, margarine, mayonnaise and all sorts of salad dressings. Imported corn can be found in foods like bread, your breakfast cereals, corn chips, gravy mixes, corn oil, corn flour and corn syrup. Imported sugar beet, sugar beet is a large beet with white roots that is grown as a source of sugar; this is used for all sugar produce. There are no currently no genetically modified fruit or vegetables in Australia. If you are planning to import and sell products you would have to go through a strict approval process. Genetic modification food works through gene technology; the two organisms are plants and animals. This involvesShow MoreRelatedWhat Is Gm Foods And The Process Of Producing Gm Food Essay987 Words   |  4 Pagespaper will explain the meaning GM foods and the process of producing GM foods. Furthermore, some of the GM foods available in the market today will be enumerated. A brief explanation of the genetic alteration made to the some of the GM foods mentioned in the paper will be enumerated. Since the genetic engineering of foods has always been a controversial topic in the society, this paper will address some the concerns the society has about the consumption of GM foods. Furthermore, a section will beRead MoreAdvancements In Biotechnology Essay1088 Words   |  5 Pagesreport discusses the merits and demerits of extensive applications of biotechnology, specially the impacts of genetically modified/engineered crops which brought up in market 1990s. According to Wikipedia, the definition and process of genetically modified crops is summarised as â€Å"Genetically modified (GM) foods are foods derived from genetically modified organisms. Genetically modified organisms have had specific changes introduced into their DNA by genetic engineering, using a process of eitherRead MoreGenetically Modified Food: Undertanding How Genes Affect an Organism632 Words   |  3 PagesDuring the last few decades, genetically modifying foods have increasingly advanced. Understanding how genes affect an organism is one of these advancements and with this geneticists have begun to alter original genes found in foods. Altering the genes of food has placed the name â€Å"genetically modified† on these foods. Currently, around the World, genetically modifying foods is a very controversial topic and has people wondering if altering with our food is good or bad thing. â€Å"While legal challengesRead MoreAnalysis Of The Book The Red Apple 1703 Words   |  7 Pagesingredients that can prevent one from seeing a physician? If this apple is genetically modified with ingredients that can help fight diseases and virus, then assumably there would be no need to see the doctor. The issue of genetically engineered apples may lead to a new set of issues in the supermarket. Andrew Pollack wrote the article, That Fresh Look, Genetically Buffed, in the New York Times explaining a new genetically modified apple, the Arctic Apple, that will not turn brown when it is cut up orRead MoreGenetically Modified Fish For Consumption1283 Words   |  6 Pages By a broad definition, â€Å"genetic modification† refers to changes in an organism’s genetic makeup that does not occur in nature. This process can be used to replicate the DNA of one organism to make the DNA of another organism similar to the original. Genetic engineering techniques could be used for numerous r easons including research, agricultural purposes, biotechnology and medicine. Salmon is a very popular fish and is consumed by many groups of people in the United States. The new salmon isRead MoreHow Safe Is Genetically Modified Food?1688 Words   |  7 PagesHow Safe is Genetically Modified Food? There is a lot of controversy has occurred with the arrival of Genetically Modified Organisms (GMOs), especially the production, consumption, and sale. Many people are concerned, or not convinced, that the consumption of GMO foods by humans may or may not create health risks. Would you ever think of eating genetically modified food in your daily meal? If you re like most people, you ll be puzzled to know that most fast food places like McDonalds and BurgerRead MoreGenetically Modified Organisms ( Gmos )1291 Words   |  6 PagesGenetically Engineered Organisms Genetically Modified Organisms or (GMOs) have become a very large part of today’s economy and food distribution. Globalization 101 presents a good definition, â€Å"A GMO is an organism (either a virus, a bacterium, or a more complex life-form) whose genetic makeup has been altered by humans for a specific purpose. (â€Å"Genetically Modified Organisms,† n.d.).† Billion dollar crop corporations, farmers, and food distributors all use GMOs to maximize their production effortsRead MoreEffects Of Gmos On The Human Body Essay1474 Words   |  6 Pagesconscious world today and advance food technology people are beginning to wonder ‘what is it that we are actually taking in’. This is where the word GMOs starts being tossed around. GMO is the abbreviation of Genetically Modified Organisms, but if crops and livestock are fine naturally why should they be modified? This is where the myth of GMOs being harmful to the human body become present. The public gro ws intimidated when they know that their food has been modified, leaving the people with a stateRead MoreGenetically Modified Organisms ( Gmos )1642 Words   |  7 PagesGenetically modified organisms are an extremely controversial topic, which has many positive and negative effects. As the population of the world increases, more and more food must be produced to sustain all of life on earth. GMOs have incredible potential to eliminate the issue of hunger worldwide and could possibly provide enough food to sustain the entire globe. Genetically modified Organisms can be plants or animals which contain their own special properties modified by humans, but often haveRead MoreEssay about Genetically Modified Foods Speech1295 Words   |  6 Pagesï » ¿Genetically Modified Foods GENERAL GOAL: I want to inform my audience. SPECIFIC SPEECH GOAL: I would like to increase the audience’s knowledge of genetically modified foods, their history, and the controversy that it involves. THESIS STATEMENT: I want to inform my audience by explaining exactly what genetically modified foods are, as well as, there intended purpose, history, advantages, disadvantages and controversy surrounding them. Introduction I. Before you eat a meal or snack do you

How Analytics Helps An Organization Optimize Their...

Introduction Analytics is defined, according to online-behavior.com, as the â€Å"process of obtaining an optimal or realistic decision based on existing data.† [1]. Davenport and Harris (2007), defined analytics, as the â€Å"extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.† [2]. An article titled Outsmart the Competition by Jackie Zack in Teradata Online magazine states that â€Å"analytics can help an organization optimize their business processes to make them effective as possible.† [3]. It is a proven fact that proper use of analytics can lead an organizations to success, providing them with that distinctive advantage over their competitors. In†¦show more content†¦In Jamaica, its headquarters, Digicel controls 70 percent of the mobile phone market and hopes to actively dominate the cable TV and internet broad band market. The secret behind Digicel’s success is that it has a devoted business intelligence and analytics group and a marketing department responsible for analyzing critical consumer data gathered from market surveys and market research. Digicel’s success can be attributed to the fact that the company is able to determine customers touch points by knowing exactly what customers want or desire from a mobile phone provider. The use of analytic tools have helped Digicel achieve this position, which is having the ability to predict and know what customers want and anticipate their next purchase moves. For example, Digicel has just branched into the cable TV and internet broad band market. The reason for this diversification is as a result of extensive market analysis of the cable TV and internet broad band market which currently has only one major player (Flow Cable Company) with a poor customer satisfaction rate. Digicel was able to capitalize on this opportunity because of the data gathered from customers that sho wed that they desired better cable and internet broad band service. The company has applied the use of analytics and quantitative approaches in areas such as primary consumer surveys, concept development testing, advertising testing,

Relationship Between Brand Forgiveness and Brand Equity

Question: Discuss about the Relationship Between Brand Forgiveness and Brand Equity. Answer: Introduction It has been found that first impression about a product or service can develop a specific mental image in the mind of customers. Stahl et al. (2012) stated that unpleasant experience or negative publicity about a brand can create unfair classification about a brand. It can decrease brand forgiveness. It has been found that brands and companies within the service industry have to face intense pressure from the customers related with their service quality (Kapferer 2012). It has been found that service failure and negative brand association can question business trustworthiness. Service failure is often considered unavoidable without proper brand equity. It is a word used in marketing to explain the worth of having well recognized brand name. Torres et al.(2012) stated that proprietor of a well recognized brand can produce better revenue from a specific product or service compare to less well known companies. The reason of brand equity is to calculate the value of brand name. It encompasses factors such as image, name, logo, and perceptions which can help to address a product or service. Now it has become essential to find out the connection between brand forgiveness and brand equity. It has been found that brands corporate social responsibilities (CSR) initiatives and firms response (apology) have positive impact on the rate of forgiveness. It has been found that the level of consumer equity can increase the rate of forgiveness for many companies. Brand forgiveness It has been found that one of the hardest jobs of managing appropriate brand value is to clean up all the mess after a crisis situation. Hsu (2012) stated that when customers forgive any mishap done by their favorite brands can be termed as brand forgiveness. However, brand forgiveness is not an easy thing to achieve. According to Sheng and Teo (2012), a brand will have to go through a period of penance before it can regain its trust among customers. Rusty Cowly (the assistant director of public relation and communication at Texas AM) has developed a six step approach to achieve forgiveness. They are mentioned below: Confess sins and mishaps committed by the company The management team needs to explain what happened and why happened. Cuneo et al. (2012) stated that, in most of the cases it has been found that fault of the company may exist only in the mind of an outraged community. The management needs to remind that outraged customers or community can cause great harm to the brand reputation. Hence, the management needs to acknowledge their faults and admit that they are wrong. Allow the community to purge its outrage The company needs to create a community to express its emotions directly to the top brass. The management needs to take notes but avoid debt. Apologize and repent Kim et al. (2012) mentioned that apology has three stages. 1) Accept fault 2) show sympathy to specific victims 3) accept responsibility for improvement Make things right The management team has to take suggestion from community and seek their suggestions. They also have to work on the suggestions as well. In order to gain forgiveness, they have to do more than they are asked to do by the customers. Show consumers the improvement They have to update the customer community regularly. The management has to develop system that will prevent the company from transgressing again. They have to ask for recommendations from customers and implement them than their own. Show humility They have to give physical reality to their penance. They have to develop some offers, loyalty programs or something dramatic in order to gain customer loyalty again. Brand equity Jara and Cliquet (2012) stated that brand equity is the word used to mention the worth of a brand. It has been found that reason of brand equity is to calculate the worth of a brand. It encompasses name, logo, image, and identity of a product or service. It promises about quality, performance and various other dimensions related with values that can affect consumers choice about the competing products and services. It has been analyzed that when customers belief a brand and discover its service relevant, they may decide on the offerings related with the brand over those of the competitors. Brand equity can be effectively handled by the development of the brand equity objectives. Wang and Li (2012) stated that, the brand equity goals can be used to track performance and progress of a specific service or product. Brand reinforcement is considered as one of the major part of the brand equity. Bruhn et al. (2012) stated that as a significant asset, brand has to be cautiously managed so its worth does not reduce. Companies can easily strengthen brand equity by assigning the meaning of brand in context of two terms. They are mentioned below: What service or product that the company offers, what are the core benefits and what needs that it can satisfy. How the brand makes a service or product superior and which favorable, strong and unique brand association needs to exist in customers mind. Hakala et al. (2012) stated that brand Reinforcement is becoming highly significant in intensively competitive markets. Impact of brand equity on brand forgiveness It has been found that any new expansion in the advertising environment can significantly have an effect on the fortune of a brand. Unpleasant experience or negative publicity about a brand can create unfair classification about a company that can decrease brand forgiveness. Brand forgiveness is not an easy thing to achieve. However, from various research works it has been found that there are numbers of organizations or brands that are able to make impressive comeback in recent years. In order to increase brand forgiveness, it is required to find out the factors of brand equity that need to begin with. If a brand has some positive reputation, consumers will easily forgive the missteps. For example, in the year of 2011, due to 60% price increment, the company Netflix had lost 800,000 subscribers (77% drop in the stock price). However, the company has quickly turned around. In the year of 2013, the stock of Netflix increased by 213% (Grhan-Canli et al. 2016). There are some specific w ays in which brand equity can increase brand forgiveness. They are such as: It delivers on value proposition It can change customers live in positive manner It develops positive relationship between customers and brands. Research objectives and approach Research objectives To analyze the positive impact of brand equity on customers To assess the factors that can lead to brand forgiveness for customers To evaluate the effect of brand equity on brand forgiveness Research approach In order to conduct this research work in appropriate manner positivism philosophy has been selected along with deductive research approach. Both primary and secondary data will be collected to conduct this research work. Primary data will be collected with help of survey questionnaires and face to face interview. 10 close ended questions will be developed for the survey questionnaires. They will be distributed among 50 customers of Starbucks. All the questions will be related with brand equity and their perception about brand forgiveness. Face to face interview will be conducted with 5 managers of Starbucks. This interview will help to analyze the steps taken by the company to improve brand equity so that brand forgiveness of customers can be increased. The Impact of brand equity on brand forgiveness has also been discussed in the literature review section. The objective of this research work has been provided along with the research approach. Finally a work plan has been provided i n which the research work will be developed in future. Current work and preliminary results Presently, the proposal for this research work has been developed. The topic of this research work is The relationship between brand forgiveness and brand equity in service brand context. In the introduction section, the background information related with brand equity and brand forgiveness has been provided along with the rationale behind developing this research work. In the literature review section, two concepts of brand forgiveness and brand equity have been mentioned. work plan and implications In order to complete this research work in time, appropriate work plan has been developed. This research work is planned to be completed within 26 weeks. A Gantt chart has been provided to describe the work plan. Task And Time 1st week (2nd-4th) week (5th-7th)Week (8th-10th) week (11th -16th) week (17th -20th)week (21th-23rd ) week 24th week 25th week 26th Week Introduction and Search for Data Literature Review Research Methodology Design of Data Collection and Methods Data Collection Data Analysis and Presentation Conclusion and Recommendations Proof- Reading Sending First Draft to Supervisor Printing, Binding and Submission Implications The search of data will be completed within the first week from the starting of the research work. The literature review section of the research work will be completed within the first 4 weeks. Research methodology required for this research work will be completed within the next two weeks. Data collection and data analysis for this research work will be conducted from 11th week to 20th week. The conclusion and recommendation section of this research work will be developed from 21st week to 23rd week. Proof reading will be complete within the next one week. Printing, binding and the final submission will be done within the next two weeks. Conclusion It has been found that unpleasant experience or negative publicity about a brand can create unfair classification about a company that can decrease brand forgiveness. Brand forgiveness is not an easy thing to achieve. A company will have to go through a period of penance before it can regain its trust among customers. Six step approaches can be applied in order increase brand forgiveness. On the other hand, brand equity is the term used to mention the value of a brand. It promises about quality, performance and various other dimensions related with values that can affect consumers choice about the competing products and services. It has been found that there are various ways in which the brand equity in improve brand forgiveness. In order to complete this research work positivism philosophy has been used along with deductive approach. Both primary and secondary data will gathered to conduct this research work in appropriate manner. Reference list Bruhn, M., Schoenmueller, V. and Schfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), pp.770-790. Cuneo, A., Lopez, P. and Jesus Yage, M., 2012. Measuring private labels brand equity: a consumer perspective.European Journal of Marketing,46(7/8), pp.952-964. Grhan-Canli, Z., Hayran, C. and Sarial-Abi, G., 2016. Customer-based brand equity in a technologically fast-paced, connected, and constrained environment.AMS Review, pp.1-10. Hakala, U., Svensson, J. and Vincze, Z., 2012. Consumer-based brand equity and top-of-mind awareness: a cross-country analysis.Journal of Product Brand Management,21(6), pp.439-451. Hsu, K.T., 2012. The advertising effects of corporate social responsibility on corporate reputation and brand equity: Evidence from the life insurance industry in Taiwan.Journal of business ethics,109(2), pp.189-201. Jara, M. and Cliquet, G., 2012. Retail brand equity: Conceptualization and measurement.Journal of Retailing and Consumer Services,19(1), pp.140-149. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. and Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), pp.1612-1617. Sheng, M.L. and Teo, T.S., 2012. Product attributes and brand equity in the mobile domain: The mediating role of customer experience.International Journal of Information Management,32(2), pp.139-146. Stahl, F., Heitmann, M., Lehmann, D.R. and Neslin, S.A., 2012. The impact of brand equity on customer acquisition, retention, and profit margin.Journal of Marketing,76(4), pp.44-63. Torres, A., Bijmolt, T.H., Trib, J.A. and Verhoef, P., 2012. Generating global brand equity through corporate social responsibility to key stakeholders.International Journal of Research in Marketing,29(1), pp.13-24. Wang, W.T. and Li, H.M., 2012. Factors influencing mobile services adoption: a brand-equity perspective.Internet Research,22(2), pp.142-179.

Logistics and Operations Management (A case study on Apple Inc)

Question: You are an operations manager for one of the companies or organizations listed below; Apple Halliburton BBC LIDL NHS You are currently reviewing the product portfolio in other to introduce a new or modify the existing product /services. Assignment task . Design or modify a product or service for your chosen organization you are to report on the following; An introduction to the product or service. Details of the important of process design on the product or service The overall aim and objectives of the products/services using process design. Stages of product /service to illustrate your design concept. Analysis of the impact of performance objectives on the design. Your report should include relevant academic models to support your analysis. Answer: Introduction: Apple is one of the innovative product manufacturing organizations in the world. The particular organization is famous for developing the software, hardware and associated digital services. Apple not only focuses on one dimension but also deliver unmatched user experience. Steve Jobs, Steve Wozniak and Ronald Wayne established the organization in 1976 (Apple.com. 2016). The unique range of products and services of the organization allow them to obtain high sales revenue in the business. The logistics and operation management of the organization involves a particular process including five steps such as inbound logistics, operations, outbound logistics, marketing and sales and services (Hitt, Ireland and Hoskisson 2012). Apple has accumulated revenue of US $233.715 billion as of 2015 (Amit and Zott 2012). In the AMR supply chain list, Apple has been positioned as one of the 25 companies in the world. In recent years, the organization has been excelling their operational and innovative level for enhancing their business opportunity in the most competitive market (Chan, Pun and Selden 2013). Introduction to the product and services: By delivering the unique range of products, the organization can enhance its business opportunities in an effective manner (Boudreau and Lakhani 2013.). Apple has both hardware and software products. In the hardware product category, the products are Macintosh, iPod, iPhone, and iPad. On the other hand, in the software product category, Apple produces Mac OS X, iTunes, Internet browsers and other software (Teece 2012). The current products of Apple can be segregated into four different sections including desktops, IPOD, Laptops and software (Apple.com. 2016). Apple produces three types of Desktops including Mac mini, iMac, and Mac Pro. On the other hand, the organization has been famous for its iPod devices such as IPod Classic, IPod Nano, IPod Shuffle and IPod touch. The popular laptops manufactured by the organization are Mac Book, Mac book Air, Mac Book Pro (Stark 2015). Under the software category, the organization produces ILife, ITune, and IWork. Among these all products catego ry, the organization focuses on its primary product IPhone. By discussing the services of the organization, it can be assessed that the company has a wide range of services for their global customers. Apple provides the services like Apple Pay, Apple store, online Apple Store, iTune Store, iOS App Store, Mac App Store, iBook Store, iCloud and Apple music. By delivering this unique range of services, the organization has collected adequate sales revenue from the global platform (Huang and Benyoucef 2013). The Apple watch is one of the unique products of the company that attracts a huge number of customers on the global platform. In recent days, the organization has been planning to launch a new product called IPhone 7. Apple provides excellent after selling services to the clients so that it can remain its brand loyalty in the global platform (Polaine, Lvlie and Reason 2013). Some of the apple service programs are Apple care Products, iOS Direct Service Program, Self-Serving Account Program, and Apple Authorized Service Provider program (Oster walder et al. 2014). The SWOT analysis of the Apple has been provided below: Strengths Apple has strong brand image on the global platform. The organization provides enhanced customers service In recent years, Apple has shown the robust financial performance in the competitive market. The organization has been expanding adequate financial resources on the research and development. For example, Apple has invested $10 US billion dollar in the research and development in 2015 (Apple.com. 2016). Weaknesses The high pricing system of the company has created challenges to enhance their customers base on the global platform. Apple uses the IOS operating system, which is less popular, compared to android OS. The product development time of the company is unknown. Consequently, customers are not aware of the releasing time of new model. Opportunities Apple can utilize their huge financial resources on the product development and product designing Launch of I Phone 7 can be a beneficial aspects of the company There is a huge number of retail store available in the global platform Threats Nowadays, the organization has been facing intense competition from other organizations called Samsung. The uncertainty in the global economic has created difficulties to the organization for executing business in an effective manner. The organization has been focusing on increasing I-Phone sales. Consequently, their pc sales has been decreasing Process design on the product or service: The product designing is an important process of research and development. Most of the global companies including Samsung, Apple, Sony, and HTC have been spending huge monetary resources in the research and development activities. Apple invests $10 billion on research and development process in 2015 (Apple.com. 2016). Product design is one of the important parts of creating a new product. Without including enhanced product design process, the organization is unable to capture a new market. Consequently, the organization may experience a huge loss in the business. Apple focuses on the product design for engaging a huge number of customers globally. Each product of the organization starts with the enhanced designing process. Jonathan Ive is a chief designer officer of Apple Inc. According to Jonathan Ive, the designing of the product has facilitated them to uphold uniqueness in the product (Brown and Wyatt 2015). For example, the sleek and stylish design of the MacBook Pro has attracte d a huge number of customers globally. On the other hand, the recent mobile devices of Apple like iPhone 6, IPhone 6s have an attractive design. Moreover, the gold variant IPhone devices are nothing but incredible. The management of the organization provides high priority to the designers, as they are responsible for improving product design in an effective manner (Teehan and Kandlikar 2013). The design department of Apple produces artwork not only electronic device. Steve Jobs always preferred to work with those people, who have an artificial point of view. The designing process starts with the products, and it ends with the packaging. The designing department of the organization directly reports to the CEO (Lakhani et al. 2012). Before creating new products, Apple involves three primary processes including analysis, concept, and synthesis. In the analysis process, the designing team evaluates the research and data on the products so that they can be modified the product in an effe ctive manner. On the next step, a new concept of the product is accumulated from customers feedback. By including new concept, the organization ensures the design that will meet customers expectation (Balmer 2012). For example, in the new product category, the design of smart watch has attracted a huge number of customers globally. On the other hand, most of the customers have provided feedback that the unique design of the I-Phone has helped them to enhance the sales revenue within the short time span. In the final step, synthesis of the designing takes place (Porter and Heppelmann 2014). In this segment, the organization includes the brainstorming ideas for developing the products. Figure 1: Product design process (Source: Chandrasegaran et al. 2013) The aims and objectives of the products: The aim of the process design is to ensure unique designing of the products that attracts a huge number of customers in the global platform. On the other hand, the objectives of the products designing are as follows: To increase the product selling through its unique design To increase the organizations market share and to target the new market segment To ensure complete product range in companys portfolio To meet the new requirements of the customers globally By discussing the aims and objectives of the product, it can be assessed that the organization needs to focus on their product design department for engaging huge customers base in the market. In recent years, most of the electronics companies like Samsung, Sony have been focusing on their product design for enhancing their sales in the international market. In the competitive market, without having unique product design, Apple would not be able to achieve their desired goals and objectives of the business. Stages of product or service to illustrate design concept: Apple ensures the market expansion by delivering a unique range of products to the customers. Apples products have attracted a huge number of customers in the domestic and international market. Jonathan Ive, the chief designing officer of Apple, has been following the principle of the organizations designing strategy. The particular rule same for new chief executive of the company named Timothy Cook (Apple.com. 2016). The founder of the organization, Steve Jobs said, Quality is more important than quantity. Apples designing process is being executed through three processes including ideas, product start-up created and prototyping (Hitt, Ireland and Hoskisson 2012). At the initial stage of product creation, the senior managers of the company express their interest in developing a new product. In this stage, the discussion of the new products and ideas are initially sketched in an effective manner. For example, the product development team needs to accumulate market feedback for develo ping new products for customers (Amit and Zott 2012). In the next step, the product start-up is created. After defining the product, an interior start up stage is executed that works unconnectedly for developing a new product. In the next stage, the prototyping is executed which is the beginning of the new product mockup. The designing team has the freedom to explore their individual ideas on the new product development (Chan, Pun and Selden 2013). Figure 2: Design process (Source: Teehan and Kandlikar 2013) On the other hand, the Apples new product process is executed after selecting the prototyping. This particular process includes several processes such as follows: Weekly executive team review Peer design meetings The production management Testing of the product Packaging On every Monday, the executive team follows up the invention procedure within the business. The particular convention facilitates the organization to accomplish objectives by weekly reviewing process. The production procedure is less than two weeks from the supervisory pronouncement. In the next stage, the peer design meeting takes place in the process. The peer review meeting takes place between the design team and engineers, which focuses on improving the design ideas in an effective manner (Chan, Pun and Selden 2013). These meetings can be regular production meetings for bringing new creative ideas. After conducting the peer design meetings, the production management decides the final design of the products. In this phase, both engineer global supply manager (GSM) and product manager (EPM) are responsible for the production process. In this phase, the best possible products design is selected. Both of the GSM and EPM spend most of the time in China because the production is execut ed on that particular region. In the testing phase, the EPM and GSM take back the product to the Cupertino for obtaining the review and feedback from the executives (Teece 2012). Next, the product goes back to the China to apply to changes. The particular process can be repeated for enhancing the standard of the quality of the products. After the execution the testing phase of the product, the design department finalizes the particular design and started producing the models. In the final phase design, the wrapping of the invention is intended and tested on the latest prototypes. Figure 3: Stages of product design in Apple Inc (Source: Stark 2015) Impact of performance objectives on the design: The performance objectives are provided below: To enhance 10% sales yearly by including the improved design of the product To attract a huge number of clients globally by the unique range of product design To target youth customers by its enhanced product design The performance objective of Apple facilitated them in enhancing the sales revenue in the business. There are five different performance objectives including quality, speed, dependability, flexibility and cost. The design department of Apple has been following these particular performance objectives to deliver high quality products to the customers worldwide. Jonathan Ive, the chief design officer of the company believes that the organization is bound to uphold the quality of the design (Huang and Benyoucef 2013). The prime objective of the design team is to attract customer through attractive design and high quality performance. On the other hand, the quality indicates the durability of the product. For example, most of the products including I-Phone, IPad, MacBook have enhanced design that attracts a huge number of customers on the global platform (Polaine, Lvlie and Reason 2013). The speed performance objectives indicate the process where Apple can generate high sales in the marke t. Moreover, the particular process suggests how fast the organization can deliver its products to the customers. For example, the product design of the new I-Phone 6 and I-phone 6s facilitates the organization to attract all age customers in the market (Osterwalder et al. 2014). The improved design of the I-Phone influences a huge number of youth in the market to have the product experiences. The product development team of Apple has agreed with the fact that they would achieve 10%c increment on their yearly sales by maintain unique design of the products (Brown and Wyatt 2015). For example, there are several laptop brands available in the market such as Dell, Lenovo, and Asus etc. However, the striking design of Apple MacBook Pro has differentiated it from other available laptop brands in the market. On the contrary, the organization needs to focus on the designing cost of the product. Without maintaining affordable pricing system, the organization may not be able to target youth customers in the market (Teehan and Kandlikar 2013). 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